About Eric
Eric Karofsky is a digital strategist. A marketer. An artist. A father. A husband. A fair gardener. At one point a good golfer. And an aspiring cook.
He currently brings deep experience in ecommerce, product marketing, and brand stewardship to his management consulting role at Molecular, Inc. In this position, he works with leading companies across diverse industries to define customer centric online experiences which drive customer adoption, foster brand, and create new lines of revenue. Eric’s unique depth of knowledge and expertise has helped large organizations create, quantify, and optimize digital solutions. Most recently, he led T. Rowe Price through a complex, multi-faceted digital strategy for their financial intermediary business. The research-intensive project included quantitative persona creation, assessment of the segments’ goals and needs, feature and functionality identification, the creation of a technical roadmap, and ultimately a quantitative business plan.
Previous to Molecular, Eric was at AMR Research where he wrote and consulted for hundreds of companies on topics such as process improvement and new product development. Prior to AMR, Eric held several strategic marketing roles at companies such as @stake and Sapient. In addition, he owned a successful business and won several design awards.
Eric is a requested speaker at industry events, and is frequently quoted in trade magazines and top tier press including CNBC, Business Week, The Wall St. Journal and the Financial Times.
Eric received a B.S. in Business from Skidmore College and an M.B.A. from the F.W. Olin Graduate School of Business at Babson College, graduating magna cum laude.
