Eric Karofsky

Archive for February, 2008

An emotional bond in five minutes

Our collective job of creating emotional bonds with our clients through a digital medium was trumped by a game that lasts 5 minutes. Developed by Jason Rohrerfor, “Passage” redefines the cliché “plain and simple”, as it portrays a pixilated avatar through the maze of life.

Here is Jason’s insight on the game.

And here is the free, tiny download.

Why is it so effective? It addresses our deepest human passions, and touches multiple senses through its simplistic use of visuals, music and interaction.

I urge you to download and play it, and then play it again.

What do you think?

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